Tag Archives: tennis racquets

Head Youtek Tennis Racquet reviews, photos, & videos

Novak Djokovic has been playing some awesome tennis recently, and coincidentally he has been using a new HEAD tennis racket: the YouTek Speed MP.

Novak Djokovic (nice blue) playing with his Head Youtek Speed MP racket

Novak Djokovic (nice blue) playing with his Head Youtek Speed MP racket

Finally, a “Smart material” technology that morphs to a tennis players unique requirements.  Speed kills, check out the DMV’s website for actual facts proving this. But in tennis it’s highly desired.  It’s no wonder the new generation of tennis players want speed in their hands. With the launch of Head’s Youtek Speed series, athletes can now obtain it, as the this racket line is aimed at a diverse set of players chasing the no longer elusive combination of touch and explosive power.

The new Youtek tennis series from Head

The new Youtek tennis series from Head

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All hype? Babolat Pure Drive Roddick Tennis Racquet

Tennis marketers are convinced that when people watch good players, they want to try their rackets.  THis is also the case with this racket.

When a tennis player finds a “stick” he really likes, he hates to give it up— even when someone will pay him millions to do so. For tennis racket companies, there is another moral: the earlier you can get your racket into the hands of young, promising players, the more likely they are to keep using it as they rise through the ranks.

The background of the babolat pure drive roddick tennis racquet is that Benhabiles’s player was an American junior almost no one had heard of, Andy Roddick. “I didn’t know much about him,” concedes Brownlee, who at the time was working for Prince. Back then, Roddick didn’t have a big reputation; in 1999, he lost in the first round of 2 of the junior grand slam tournaments. Volkl was the only other cooperation willing to give Roddick a racket, but he decided on Babolat because of his coach’s relationship with Appino.

A year later everything changed. Roddick won three out of the four boys’ majors and became the No. 1 junior in the world. Other juniors took notice, especially of his monster serve. Some actually phoned Babolat in France, to see if they too could get “Andy’s racket.” “If he had been out there with a broomstick,” says Rick Macci, who coached Roddick between ages 9 and 14, “I think people would have wanted to try a broomstick.”

Over the next three years, Roddick was the hottest thing in tennis, an electrifying player with a crowd-pleasing personality. And — how blessed can Babolat be? — he was American. If you are going to sell rackets in America, you need an American star.

Needless to say, it wasn’t long before Babolat was doing something it doesn’t often do: paying Roddick to endorse its rackets. His agent, Meyerson, negotiated a small six-figure deal in 2000, shortly after Roddick turned pro, and then a much larger deal in 2003, right around the time Roddick won the United States Open. That deal nets him millions a year. Would Roddick have changed rackets had Babolat low-balled him? Probably not. But the company decided not to take that risk. A happy endorser is always better than a grouchy one. Now the babolat pure drive roddick tennis racket is a hot seller.

I guess the tennis marketers were right.

The new world of online tennis stores

It seems that new tennis stores are popping up all over the internet.  You’ve got the big dogs like tennis-warehouse.com that have been around the internet since the dawn of time.  You’ve also got hot and new companies online like Tennis Plaza that seem hungry and want to revolutionize the world of tennis (beein in sizzling Miami, FL since 1990, online only a few years). You’ve got companies like Tennis Express that are using flickr in a whole new way for SEO and to conserve bandwidth to their own servers by pulling from the flickr servers.

You also have companies like Midwest Sports Outlets, Golfsmith (which knows Golf but NOT tennis), & TennisBoom (designed in 1998 and still the same website??).  Their are some companies that have no idea of what the internet is for like Players Choice Tennis.  These guys just use it as a business card for their website.  This means it is almost pointless. My Tennis Store focuses on 40+  ladies fashions in the tennis world. The Tennis Company seems like most of them.

What really makes all of these online tennis stores unique. 

#1 is their reputatation 

#2 is their price (which with minimum advertising pricing is hard to differentiate)

#3 is their product selection (none of these stores carry the same online selection, tennis-warehouse has the largest)

#4 is the involvement in the tennis world (Tennis Plaza sponsors the Sony Ericsson Open and many local tennis programs throughout the country)

#5 is their customer service (open 7 days a week?  Do they have access to your entire profile of orders across internet, phone, & web – Tennis Plaza does)

#6 is their language (need native Spainish, Tennis Plaza is the way to go)

#7 free shipping – Tennis Plaza is free even for a $1.99 item.  Nobody else does this.

You can go to website like resellerratings.com, bizrate.com, pricegrabber.com do get an idea of the reputation of an online company.  Even search blogs for company names to see what others have to say about them.  Hope this helps you find the best suited tennis store for your needs.

 

Other Resources:

Link 1, Link 2, Link 3, Tennis Plaza, Tennis-Warehouse, TennisExpress, MidwestSportsOutlet.